As any company with valuable patents, designs, trademarks, brandnames, and know-how knows, intellectual property can be a daunting matter. The costs are high and the stakes are even higher: Any lack of coverage in a given country can lead to devastating loss of a great new product or idea in a market where you aren’t covered. The following are basic considerations:
1. Where are the key markets to cover?
1.While it would be desirable to gain global IP coverage for a patent or trademark, costs are prohibitive. Thus it is best to concentrate on those markets where your company plans to compete, sell, and market in the near to medium term.
2. What are the key manufacturing centers to cover?
It is well known that China is the global manufacturer of many products and technologies, followed by Korea, India, and others. It is important to understand where your product might be “knocked off” or somehow reverse-engineered by unscrupulous manufacturers. You can seek coverage there. In recent years, China has attempted to shore up its compliance with global IP norms, and there is enforcement there of Chinese patents and trademarks.